DOOH Brazil: Dominate Latin America's #1 Digital Out-of-Home Market

From the elevators of Sao Paulo to the beaches of Rio de Janeiro, reach 215 million consumers across 70,000+ screens in metro stations, shopping malls and residential buildings.

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DOOH screens in Brazil

Market at a Glance

70,000+
Digital Screens
215M
Population
600+
Shopping Malls
6+
Major Metros

DOOH Screens in Brazil

Brazil is Latin America's largest and most dynamic DOOH market, with over 70,000 digital screens reaching a population of 215 million consumers. The country's unique combination of elevator advertising, extensive metro networks, and an unmatched density of shopping malls makes it one of the most diverse DOOH environments in the world.

Glooh gives you programmatic access to Brazil's premium DOOH inventory from providers including Eletromidia (the country's largest operator with 70,000+ screens), JCDecaux Brazil and Clear Channel Brasil. Launch campaigns targeting specific cities like Sao Paulo and Rio de Janeiro, or scale nationwide across all six major metropolitan areas.

From the high-rise elevator screens of Sao Paulo's Faria Lima district to the bustling platforms of Rio's MetroRio, from the corridors of Brazil's 600+ shopping malls to the departure gates of Guarulhos International Airport, Glooh helps you connect with Brazilian consumers at every touchpoint in their daily lives.

Available Screen Types

Elevators
Metro & Transit
Shopping Malls
Street Furniture
Airports

Key Areas & Neighborhoods

Sao PauloRio de JaneiroBelo HorizonteCuritibaBrasiliaPorto Alegre

FAQ

Common questions

Brazil combines a massive population of 215 million with rapid digital infrastructure growth. Sao Paulo alone is the largest DOOH market in Latin America, driven by Eletromidia's network of over 70,000 screens. The country's unique elevator screen culture, extensive metro systems and 600+ shopping malls create a diverse and high-impact DOOH ecosystem that reaches consumers across multiple daily touchpoints.

Elevator advertising is a uniquely Brazilian DOOH format where digital screens are installed in residential and commercial building elevators and lobbies. With millions of Brazilians living in apartment complexes, elevator screens offer a captive, high-frequency audience. Eletromidia, the market leader, operates tens of thousands of elevator screens across major Brazilian cities, making this one of the most effective formats for reaching urban consumers.

Yes, and it is highly recommended. Portuguese is the primary language for all consumer-facing campaigns in Brazil. Glooh supports Portuguese-language creative assets and can help you adapt your messaging for the Brazilian market. For multinational campaigns, you can also run bilingual content in airports and business districts.

Sao Paulo is the economic heart of Brazil and Latin America's largest city with over 12 million residents. The city's DOOH infrastructure includes screens across the Sao Paulo Metro system (serving 4.5 million daily riders), major shopping malls like Shopping Iguatemi and Morumbi, elevator networks in Faria Lima and Paulista business districts, and street furniture along key corridors. Sao Paulo accounts for a significant share of Brazil's total DOOH ad spend.

Absolutely. Brazil's Carnival season, Sao Paulo Fashion Week, Rock in Rio and other major events create unique DOOH opportunities with surges in foot traffic and audience concentration. Glooh's programmatic platform allows you to schedule campaigns around these events, adjusting spend and targeting in real time to maximise impact during peak moments.

Brazil offers a wide variety of DOOH formats: elevator screens in residential and commercial buildings (a uniquely Brazilian format), digital panels in metro and transit systems across Sao Paulo, Rio de Janeiro and other major cities, screens in 600+ shopping malls throughout the country, street furniture and urban displays, and airport screens at Guarulhos (GRU), Galeao (GIG) and other major airports. Glooh provides access to inventory from leading providers including Eletromidia, JCDecaux Brazil and Clear Channel Brasil.

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