About Us
Turn your digital strategy into local activation
An independent Belgian company with 10+ years in Out-Of-Home. We're the last mile that carries your best online content to the street: hyper-local activation, launched automatically.
What we believe
The last mile is where brands win.
Reach gets you seen. Proximity gets you chosen. The campaign is won in the final stretch — right where people live, commute and buy.
- HubAwareness98%weekly reach
Broad presence across the whole market — the wide reach that makes a brand known. We add it when the brief calls for it.
- SpokeConsideration+17%in-context lift
Neighborhood-level presence that turns awareness into intent.
- PointConversion+22%store walk-ins
The screen at the point of sale, at the moment of decision.
Most brands come to us for the last mile — Spoke and Point. Need the full funnel? We add the Hub too.
Why we exist
The last mile of your digital strategy.
Your sharpest thinking already lives online. We extend it to the one screen that can't be skipped, blocked, or scrolled past: the street where your audience actually lives. In a post-cookie world, location is the new cookie — 100% of your local audience, at neighborhood level, without intrusive tracking.
How we do it
Technology that simplifies
One platform, thousands of screens. Plan, launch, and update a campaign in under 120 seconds — the way you already work online.
Local expertise
Ten years on the ground across France, Benelux, the UK and Spain. We know the neighborhoods, the formats, and the moments that move an audience.
An alternative to GAFAM
As tracking cookies disappear, the street becomes the smartest media again: powerful geo-context, none of the surveillance. Location is the new cookie.
Operational agility
Small enough to move fast, product-led to deliver at scale. Hyper-targeted campaigns go live in hours, with verification built in.
Behind it
How it started
The origin
“How would Google do it?”
glooh began with a simple frustration. Booking an outdoor screen was slow, opaque and analog — while posting the same message online took seconds. Our founders had spent years in advertising across Europe, the UK and the Middle East, and kept asking the same question: how would Google do it?
The answer became a platform. Two years of R&D in Liège turned outdoor advertising into something any brand could launch as easily as a social post — in under 120 seconds. What began as a tool for local shops now runs hyper-local campaigns for brands like AXA, Proximus and Accor.
The team
The people behind the platform
We're an independent team of around 17, with R&D and our core crew based in Liège and sales across Europe.
Dimitri Themelis
Co-founder & CEO
Leads glooh’s expansion and its partnerships with major media owners across Europe.
Maximilien Vériter
Co-founder & Head of Product
Leads product, turning complex OOH technology into a platform anyone can use.
Our mission
“We exist to (re)invent the world’s oldest medium — and make the street as easy to reach as the feed.”
— The glooh team
Let's talk?
Tell us what you want to achieve and we’ll show you how the street can work for you. A real expert replies — never a bot.