Pricing
You set the budget. The plan follows.
We sell campaigns and annual frameworks, never software licenses. Digital out-of-home (DOOH) advertising on the screens in streets, malls and stations, priced in two honest ways.
Two ways to buy
Certainty first
CPD: guaranteed cost per day
A fixed price per screen per day, with your airtime guaranteed on that screen: seen, and seen again, for the whole booked period. You know the exact cost and the exact presence before the campaign starts. The natural choice when a date and a place must not slip: an opening, a promotion window, a hiring push.
Flexibility first
Programmatic
You pay per play, with the freedom to adjust neighborhoods, hours and budget while the campaign runs. Spend follows where it works. The natural choice for always-on presence and campaigns you want to steer week by week.
Self-serve campaigns
Plan and book yourself: pick your neighborhood, your dates and your budget in the simulator, and see the full price (screens, period, adaptation of your creative) before you confirm. No subscription, nothing recurring: one campaign, one price.
Plan a campaign (free)Managed programs
For teams that want glooh to plan, run and report the whole program: managed programs are scoped to your footprint, typically from €25k/yr. No price list, because the scope is your network, not a package.
See the always-on program →Want to understand DOOH costs in depth?
Our cost guide breaks down what drives screen prices per market. It lives in Resources.
Pricing questions, answered plainly
What determines the price of a campaign?
Four things: which screens (a station wall costs more than a shop window), how many, for how long, and the buying model (a guaranteed cost per day, or programmatic pay-per-play). You see the resulting total before you commit.
Can I cap what I spend?
Yes. Your budget is the ceiling, set before anything runs. With the guaranteed cost-per-day model the total is fixed upfront; in programmatic, delivery stops at your cap.
Is creative adaptation included?
Yes. Turning your existing content - posts, photos, video - into screen-ready formats is part of the campaign, not a separate invoice.
Is there a subscription or a minimum term?
No. We sell campaigns and annual frameworks, never subscriptions or software seats. A single campaign has a start, an end, and one price.
I’m an agency, what are my terms?
Agency terms are their own program: white-label delivery and your own margin, priced for resale rather than at these campaign rates. See the partners page and talk to us directly.
Your screens, in your neighbourhood, this week
Pick the area, the budget and the dates. No annual contract, no salesperson to get past.