SocialDOOH: social to screens
Your best content dies in 48 hours. Give it a street.
SocialDOOH is our name for one move: taking the content you already made for social and putting it on digital out-of-home (DOOH) screens - the ones in streets, malls and stations - while it still carries.
Brands and teams with an active content engine: a social calendar that ships every week, creators, campaigns that perform online, and nothing planned for the physical world.
The post that carried your launch had the lifespan of a feed refresh. Producing separate creative for outdoor is a second budget and a second timeline, so the street never happens, and the neighborhood around your own store never sees the work your followers loved.
From approved post to street-ready campaign
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Recycled, not remade
We version your existing content for screens (every ratio, every format) without altering the creative and without new asks on your team. The gold you already produced is the raw material.
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Social-grade reactivity
Approved content reaches the screens in under 120 seconds. A post that works on Tuesday can be on the street Tuesday: the same reflex you have online, pointed at the neighborhood.
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Seen again, not scrolled past
On screen, your content gets guaranteed airtime on a corner people pass daily: seen, and seen again. Repetition in one place builds the memorization a feed never gives you.
You already produce enough for the street
Every one of these already exists in your feed, your product catalogue or your inbox. Pick one and see what it becomes on a screen two streets from your door.
What you already publish
Analyzed and versioned
Cold brew, faster than you.
Flash Coffee, 200 m from this gym.
Cropped to every screen ratio, the hook moved to the first frame, the hashtag replaced by the distance to your door.
Get your Flash Coffee here!
€0.99 until 2 pm, aisle 4.
Plugged into the product feed: price, stock and deadline update on screen without a new export.
"Best cold brew in the neighborhood."
Marie, regular at the Flagey store.
Rights checked, framed in the brand template, and shown on the screens nearest the store the review names.
4.8 out of 5, from 1,240 people near you.
Ratings refresh daily.
Read from the live source, so the number on the street is never older than the number online.
28°C. Iced, obviously.
Playing while it stays above 25°C.
The creative activates on a condition instead of a calendar: the campaign speaks about today, every day.
We are hiring baristas. 10 min from here.
Scan to apply. Off the screen when the role is filled.
Synced to the vacancy feed: the screen fills and empties with the roles, with no one touching a media plan.
What the research says about creative that evolves
Independent neuroscience research on out-of-home creative, quoted because it explains the mechanism we build around.
- impact of evolving creative over static, by day five
- +38% impact of evolving creative over static, by day five
- for the study’s best dynamic creative, driven by day and live temperature
- +18% for the study’s best dynamic creative, driven by day and live temperature
- reported efficiency on social campaigns combined with out-of-home
- +56% reported efficiency on social campaigns combined with out-of-home
Sources: Neuro-Insight for QMS (30 creatives across 15 categories) and OAAA / Nielsen. Industry evidence about the medium, not a glooh result.
One campaign, filmed
A retail brand takes the catalogue content it already produced and runs it on the screens around a competitor store. Same content, new ground.
Content that made it to the street
From an independent artist’s Instagram story to a venue’s weekly programme: same move, different scale.
Real campaigns
All case studies → #SocialDOOH: When Digital Art Comes to Life in the City
20 strategic screens · 7 campaign days · +40,000 impressions
#SocialDOOH: When Liege's Trendiest Rooftop Takes Over the City
37 strategic screens · 13 campaign days · +165,263 impressions
SparkX launches digital display campaign for new activity center
Campaign templates
All templates →
Live social wall from Instagram/TikTok content on DOOH screens.
When an ambassador posts from the city, their content is automatically projected on DOOH screens in their home market: the story becomes the billboard.
Instagram look content turned into a street-facing editorial fashion poster.
Before you ask us
Do we have to produce new creative for this?
No. That is the whole idea. We version what you already approved for every screen ratio, without altering the creative and without a new brief for your team. If you have an active social calendar, you already have the raw material.
Our best content is vertical. Does that work outdoors?
Vertical is closer to a street screen than to a TV, so it usually travels better than landscape brand film. We re-crop for each ratio, move the hook into the first frame, and replace anything that only makes sense in a feed, like a hashtag, with something that makes sense on a corner, like the distance to your door.
Can we broadcast content our customers posted?
Only with the creator’s permission. We check rights before anything user-made goes on a screen, and we would rather drop a strong asset than run one we cannot clear.
How fast can something go live?
Approved content reaches the screens in under 120 seconds. That is the point of the channel: a post that works on Tuesday can be on the street on Tuesday, with the same reflex you already have online.
Ready to reach 100% of your local audience?
From the content you already have to the screens in your neighborhood, in minutes, not weeks.