#SocialDOOH: When Digital Art Comes to Life in the City

Objectives

• Repurpose social media content into public, physical visibility

• Increase local exposure among Brussels-based art lovers

• Drive foot traffic to her stand during the fair

• And of course… share the visuals of her art in the city back on her own social media!

The Solution

With the support of the glooh platform and in collaboration with Atelier Milky (who handled both the photo shoot and video editing), Julie launched a high-impact #SocialDOOH campaign:

From Instagram Feed to the Streets

Julie selected one of her existing Instagram stories and adapted it for DOOH formats — transforming her creative world into an open-air gallery.

Strategic Screen Placement

The campaign was displayed on 20 digital screens, placed in:

• Creative neighborhoods

• Busy shopping streets

• A shopping mall near the Affordable Art Fair

Circular Amplification

Julie photographed her campaign in the streets and reshared the visuals on her social platforms — closing the loop between digital and physical presence.

Testimonial

“Amazing experience with the Glooh Media team — very professional and attentive to my needs.

Also, the platform is incredibly intuitive. I absolutely recommend it!”

— Julie Groll, visual artist

Conclusion

With over 40,000 impressions and 10,000 plays, Julie showed that an independent artist can successfully use DOOH to transform a digital audience into real-world visibility.

#SocialDOOH is changing the game: content no longer stays trapped on smartphones — it comes to life in the streets, grabs attention, creates reactions, and circles back to social media with even more impact.

When content is meaningful, aesthetic, and locally relevant, it truly engages. For artists like Julie, it’s a new, vibrant stage — where art meets its audience, offline and in the heart of the city.