Chocolaterie Galler promotes its outlet outlets with a hyper-local drive-to-store campaign

Objectives

The aim of the campaign is to raise awareness of local outlets and promote the Easter collection. The campaign is aimed primarily at families and adults in the Liège region.

Solution

By combining atmospheres such as shopping malls, sports halls and the street, Galler reaches its different targets while playing on context, with visuals adapted to the environment.

Gallery

Conclusion

Galler, as part of its annual spring promotion, aimed to raise awareness of its Easter collection by focusing on hyper-local communication around its outlets, complementing a national campaign. The goal was to attract families and adults in the Liège region to its stores. By targeting key locations such as shopping malls, sports halls, and streets, Galler used context-appropriate visuals to engage different segments of its audience.