Your Optical Store, Visible to Everyone: The DOOH Advantage
Convert Passing Looks into Store Visits with Strategic Digital Displays 👓
From major optical chains to independent opticians - reach your ideal customers through glooh's DOOH network when they're most likely to think about their eye care needs.
Tailored Solutions for Every Optical Business Need
👓 Prescription Eyewear
Showcase your new collections
Promote your second pair offers
Announce insurance discounts
Highlight your exclusive brands
🕶 Sunglasses
Launch weather-triggered campaigns
Target tourist areas in summer
Adapt messages seasonally
Display promotions near shopping centers
👁 Eye Tests & Services
Remind about annual check-ups
Promote screening services
Communicate available appointments
Showcase your advanced equipment
🔎 Contact Lenses & Accessories
Target sports facilities
Advertise near universities
Highlight contact lens packages
Promote fitting services
Your digital signage, strategically placed for optical retail
Premium Locations for Maximum Visibility
Regional shopping centers
Main pedestrian streets
Train and subway stations
University campuses
Medical centers and clinics
Smart Delivery That Maximizes Results
Peak-time targeting
Weather-based adaptation
Neighborhood-specific messaging
Synchronized with your commercial peaks
Real-time optimization
Launch your first campaign easily, from just 55€ per day!
Shopping centers
Pedestrian zones
Fitness centers
Cinemas
Train stations and metros
Universities
Medical centers
Our Premium Network
glooh advantages for optical retail
glooh advantages for optical retail
By choosing glooh for your DOOH campaigns in Lille, you're opting for an advertising media strategy that combines advanced technology, precise targeting and premium locations. Here's why glooh is the ideal partner to boost your visibility in the city:
📍 Smart Targeting
Display around your stores
Selection of high-potential areas
Activation at key moments
Neighborhood-specific messaging
⚡ Maximum Flexibility
Launch in minutes
Real-time offer updates
Sale period adaptation
Local event responsiveness
🎯 Advanced Personalization
Time and weather-based messaging
QR codes for your offers
Localized content
Real-time pricing and stock levels
Everything you need to know about DOOH advertising for optical retail
Questions about digital out-of-home advertising? Our team has gathered answers to the most frequently asked questions to help you launch your first campaign with confidence.
💡 What type of content works best?
Our data shows the most effective content includes:
For eyewear: product visual + attractive price
For eye tests: health message + urgency
For sunglasses: weather alerts + style
For contact lenses: freedom + comfort
💰 How can I optimize my budget?
Our platform enables you to:
Target only profitable areas
Adapt display schedules
Measure ROI in real-time
Adjust based on performance
🔄 How does DOOH integrate with my strategy?
DOOH enhances all your channels:
+80% radio effectiveness
+56% TV effectiveness
+21% social media effectiveness
+12% search effectiveness
Countdowns and real-time notifications
Create a sense of urgency with time-limited offers or live notifications. This approach generates immediate engagement and encourages passers-by to take action.
An eco-responsible solution for more sustainable campaigns
At a time when sustainability is at the heart of consumer and corporate concerns, it's essential to choose solutions aligned with eco-responsible values. At glooh, we believe it's possible to combine advertising performance with respect for the environment. That's why our DOOH campaigns in the northern city incorporate a greener approach, adapted to today's challenges.
Energy-efficient technologies
Our billboards are designed to minimize energy consumption. Thanks to low-energy-impact devices, we significantly reduce the carbon footprint of each digital signage campaign, compared to traditional billboards. This enables you to run large-scale campaigns while limiting their environmental impact.
Reduced advertising waste
Unlike paper or traditional billboards, DOOH does not generate physical waste. This entirely digital model promotes cleaner, more environmentally-friendly communication. By opting for DOOH with Glooh, you're helping to reduce visual pollution and waste in Lille' urban spaces.
Optimizing resources with data
By using precise data to target and broadcast your messages only where they will have the greatest impact, Glooh helps you avoid advertising waste. Each broadcast is optimized according to the times and places where the audience is most receptive, guaranteeing efficient use of your resources.
Commitment to responsible advertising
We work with partners who share our vision of sustainable advertising. In addition, our practices include responsible energy management, choosing eco-friendly locations and promoting local initiatives with a positive impact.
Everything you need to know about DOOH advertising for optical retail
Questions about digital out-of-home advertising? Our team has gathered answers to the most frequently asked questions to help you launch your first campaign with confidence.
💡 What type of content works best?
Our data shows the most effective content includes:
For eyewear: product visual + attractive price
For eye tests: health message + urgency
For sunglasses: weather alerts + style
For contact lenses: freedom + comfort
💰 How can I optimize my budget?
Our platform enables you to:
Target only profitable areas
Adapt display schedules
Measure ROI in real-time
Adjust based on performance
🔄 How does DOOH integrate with my strategy?
DOOH enhances all your channels:
+80% radio effectiveness
+56% TV effectiveness
+21% social media effectiveness
+12% search effectiveness
Countdowns and real-time notifications
Create a sense of urgency with time-limited offers or live notifications. This approach generates immediate engagement and encourages passers-by to take action.
An eco-responsible solution for more sustainable campaigns
At a time when sustainability is at the heart of consumer and corporate concerns, it's essential to choose solutions aligned with eco-responsible values. At glooh, we believe it's possible to combine advertising performance with respect for the environment. That's why our DOOH campaigns in the northern city incorporate a greener approach, adapted to today's challenges.
Energy-efficient technologies
Our billboards are designed to minimize energy consumption. Thanks to low-energy-impact devices, we significantly reduce the carbon footprint of each digital signage campaign, compared to traditional billboards. This enables you to run large-scale campaigns while limiting their environmental impact.
Reduced advertising waste
Unlike paper or traditional billboards, DOOH does not generate physical waste. This entirely digital model promotes cleaner, more environmentally-friendly communication. By opting for DOOH with Glooh, you're helping to reduce visual pollution and waste in Lille' urban spaces.
Optimizing resources with data
By using precise data to target and broadcast your messages only where they will have the greatest impact, Glooh helps you avoid advertising waste. Each broadcast is optimized according to the times and places where the audience is most receptive, guaranteeing efficient use of your resources.
Commitment to responsible advertising
We work with partners who share our vision of sustainable advertising. In addition, our practices include responsible energy management, choosing eco-friendly locations and promoting local initiatives with a positive impact.
FAQs - DOOH Lille
How can I track the performance of my DOOH campaigns?
How flexible are DOOH campaigns with glooh?
Is DOOH suitable for small businesses and outlets?
What are the rates for a DOOH campaign with glooh in Lille?
How can DOOH be used to target consumers in specific locations in Lille?
What's the difference between DOOH and OOH?
How can I track the performance of my DOOH campaigns?
glooh provides you with a real-time dashboard that allows you to track all your key performance indicators (KPIs) for each campaign.This enables you to measure the effectiveness of your advertising and adjust your strategy according to observed performance, guaranteeing optimal impact.
How flexible are DOOH campaigns with glooh?
With glooh, you have total control over your campaign. You can modify your content, adjust broadcasts according to local events or performance, and even adapt your message to different neighborhoods in real time.
Is DOOH suitable for small businesses and outlets?
Yes, DOOH is a flexible and affordable solution for small businesses and outlets looking to increase their local visibility. With glooh, you can precisely target your audience and advertise according to your needs and budget.
What are the rates for a DOOH campaign with glooh in Lille?
Rates vary according to your specific needs, the number of panels you want to use, the locations you choose, and the duration of the campaign.To get a personalized quote and see real-world prices, you can create an account on our web application or contact our team directly for a consultation.
How can DOOH be used to target consumers in specific locations in Lille?
DOOH offers very precise targeting possibilities in strategic locations in the northern city.For example, in gyms or shopping malls, you can broadcast context-sensitive advertising, reaching consumers when they're most receptive. This local approach allows you to reach an engaged audience in an environment that's conducive to receiving your advertising message.
What's the difference between DOOH and OOH?
DOOH (Digital Out-Of-Home) is a digital version of traditional out-of-home (OOH) advertising, offering dynamic screens compared to static OOH media. DOOH enables real-time updates and personalization of messages, while OOH remains fixed.This flexibility makes DOOH more interactive and adaptable to specific conditions or events.
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