Optical
Your Optical Store, Visible to Everyone: The DOOH Advantage
Convert passing looks into store visits with strategic digital displays. From major optical chains to independent opticians -- reach your ideal customers through glooh's DOOH network when they're most likely to think about their eye care needs.
- 65,000+
- Screens in premium locations
- Minutes
- Campaign launch time
- +80%
- DOOH boosts radio effectiveness by
- +21%
- DOOH boosts social media effectiveness by
Frequently asked questions
- How can I track the performance of my DOOH campaigns?
- glooh provides you with a real-time dashboard that allows you to track all your key performance indicators (KPIs) for each campaign. This enables you to measure the effectiveness of your advertising and adjust your strategy according to observed performance, guaranteeing optimal impact.
- How flexible are DOOH campaigns with glooh?
- With glooh, you have total control over your campaign. You can modify your content, adjust broadcasts according to local events or performance, and even adapt your message to different neighbourhoods in real time.
- Is DOOH suitable for small optical businesses and independent opticians?
- Yes, DOOH is a flexible and affordable solution for small businesses and outlets looking to increase their local visibility. With glooh, you can precisely target your audience and advertise according to your needs and budget.
- What are the rates for a DOOH campaign for opticians?
- Rates vary according to your specific needs, the number of panels you want to use, the locations you choose, and the duration of the campaign. Campaigns start from €55 per day. Create an account on our web application or contact our team directly for a personalised quote.
- What type of content works best for optical DOOH campaigns?
- Our data shows the most effective content includes: for eyewear, a product visual with an attractive price; for eye tests, a health message with urgency; for sunglasses, weather alerts combined with style; and for contact lenses, messaging around freedom and comfort.
- What's the difference between DOOH and OOH?
- DOOH (Digital Out-Of-Home) is a digital version of traditional out-of-home (OOH) advertising, offering dynamic screens compared to static OOH media. DOOH enables real-time updates and personalisation of messages, while OOH remains fixed. This flexibility makes DOOH more interactive and adaptable to specific conditions or events.
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Ready to reach 100% of your local audience?
From the content you already have to the screens in your neighborhood, in minutes, not weeks.