Drive-to-store campaign: Autosphere boosts Auto Show traffic with hyper-local DOOH

Objectives

A "drive-to-store" objective, i.e. attracting people to points of sale and highlighting offers and promotions that could be of interest to the target audience.

Solution

Thanks to several small, hyper-local campaigns and visuals adapted to the context and geolocation, Autosphere was able to reach its target audience and increase the number of visitors to its dealerships.

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Conclusion

In conclusion, the Autosphere campaign demonstrates the effectiveness of a hyper-local, geolocated approach to achieve precise drive-to-store goals. By using visuals tailored to various contexts and targeting key areas during the auto show, Autosphere successfully drew local customers to its dealerships. This outcome highlights the value of targeted advertising strategies to boost in-store traffic and maximize the impact of promotional offers.