DOOH recruitment campaign: How Siemens used digital out-of-home for targeted hiring
The challenge
In the midst of a recruitment campaign, Siemens must figure out how to attract the right target at the right time while being effective in its communication strategy.
Objectives
Since the recruitment day was taking place on a university campus, it was clear that a campaign broadcast in the surrounding area, in appropriate environments, would be the best option, with the goal of attracting future graduates and young job seekers.
Solution
With a combination of street and station environments near the campus, Siemens was able to reach its target audience of students and young graduates active in the technology sector.
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Conclusion
Through a targeted and innovative communication strategy, Siemens successfully reached young talents in the tech sector. By combining campaigns in key environments, they maximized their visibility and created a real impact. This project demonstrates the effectiveness of digital advertising in attracting a qualified and engaged audience.
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