Lab9 launches a two-week campaign close to its points of sale, raising brand awareness.
The challenge
Lab9 is a fastest growing retailer - and recently become the sole Apple Authorized Reseller in Belgium. After acquiring the Switch chain, the brand is opening new stores all over the place, and needs to get the word out.
Objectives
To meet their "drive-to-store" objective, Lab9 decided to highlight a joint Apple Watch & Airpods offer with a sports app, Start2Run, to attract the right target to their nearby stores.
Solution
By calling on glooh, Lab9 was able to carry out a tactical campaign at local level, broadcasting on the streets and in shopping malls near their stores.
Gallery
Conclusion
In conclusion, Lab9's collaboration with Glooh showcased the brand's ability to quickly establish itself in the competitive telecom and IT market. By strategically targeting local audiences through a tailored campaign, Lab9 effectively promoted its Apple Watch & Airpods offer alongside the sports app Start2Run. The localized broadcasting near stores in streets and shopping malls helped Lab9 meet its "drive-to-store" objective, boosting foot traffic and increasing brand visibility during a key expansion phase following its acquisition of Switch.
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