Resources
Learn the format before you buy it
Digital out-of-home (screens in streets, malls, stations) is easier to buy well when you understand how it is counted and priced. This section holds the reference material: a glossary in plain language, real campaigns, templates, and the guides and articles below, on measurement, campaign costs and best practices.
Guides & articles
glooh in La Libre: "the ambition is still to become the Airbnb of outdoor advertising"
Belgian daily La Libre has followed glooh since 2021. Its 8 September piece quotes one number that says it all: a 55-euro campaign. Here is what it buys, and why it is the real alternative to Google and Meta for reaching a neighbourhood.
Advertising regulations in France: the guide for foreign advertisers
Permitted sectors, mandatory legal mentions and their size, French language rules, ARPP clearance: the framework to know before you submit a creative in France.
glooh lands in Brazil: partnership with Altermark OOH Group and GoAlt for Social DOOH
glooh is entering the Brazilian market through a partnership with the Altermark OOH Group. GoAlt, the group's data and DOOH division, becomes glooh's distributor in the country, combining our activation platform with an audience database covering more than 150,000 geolocated OOH points.
Silverflow OOH partners with glooh. to connect social media and DOOH across Europe and the US
Silverflow OOH is integrating glooh into SilverSync, its proprietary OOH platform, so brands can extend Instagram, TikTok and e-commerce content onto digital screens across Europe and the US.
Location is the new cookie: AI amplifies digital content into billions of local moments
From one revelatory moment in Shanghai to billions of perfectly-timed ads - sometimes the biggest revolutions start with going back to the fundamentals in OOH: unrivalled share of voice, captive audience, and a great creative that makes your head turn away from your smartphone.
Turning heads and selling tickets: How to win at event promotion with SocialDOOH
For event organizers, breaking through the digital clutter is a constant battle. You're selling an experience, and you need a powerful way to show it. While social media is essential, an often-underestimated medium is being reinvented for the modern era: Digital Out-of-Home (DOOH).
How does audience measurement work in DOOH?
Digital Out-Of-Home (DOOH) advertising requires a unique approach to measuring audience, quite different from traditional digital channels. In this article, we break down how impression multipliers work, how audience is measured, and how advertisers can use this to their advantage.
Glossary of Digital Out-of-Home (DOOH) Advertising: Everything You Need to Know
Master the language of DOOH advertising: audience, programmatic, DCO, CPM, share of voice, and more. An essential guide to running successful digital out-of-home campaigns.
8 Best Practices to Make Your DOOH Campaign a Success
Learn how to design impactful visuals, choose the right screens, and maximize your campaign’s impact using top creative and strategic DOOH techniques.
Clear Channel’s large-format screens now available on glooh in Belgium
Take advantage of the new Clear Channel screens available on glooh and boost your DOOH campaigns in Brussels. Strategic targeting, high visibility, and seamless distribution.
Pink October: DOOH campaigns for breast cancer screening (2024 edition)
Discover how Digital Out-of-Home (DOOH) is revolutionizing breast cancer awareness campaigns with interactive, targeted and powerful content. Explore opportunities to inform more people and encourage early detection.
Best Halloween ads: 7 campaigns and the lessons to steal
Best Halloween ads from Burger King, Pepsi, UNICEF and NYX, dissected into lessons any local advertiser can reuse on the screens of their own neighbourhood.
Leveraging Google Trends data for ultra-local tactical DOOH campaigns in 2024
Unlock the power of Google Trends data for ultra-local advertising campaigns in 2024. Learn to leverage insights, enhance targeting, and boost advertising campaign effectiveness.
Taxi and VTC advertising in Paris: your ad on digital screens with Kabby+ and glooh
Boost your visibility with our advertising displays in taxis and VTCs in Paris. Launch a campaign in just a few clicks!
DOOH in France: Statistics, advertising trends, and key figures of digital outdoor advertising in 2024
Discover the trends and key figures of the DOOH market in France in 2024: an overview of the developments in digital outdoor advertising.
Migration to AWS: Challenges, benefits, and opportunities
Discover how glooh successfully migrated to AWS, overcoming technical challenges to provide an innovative and high-performance DOOH platform internationally.
Introducing SuperFast Planner: how to launch A DOOH Campaign in 2 minutes with AI
Discover how SuperFast Planner simplifies DOOH campaign planning with AI, optimizing your budget and effectively targeting your audience in just 2 minutes.
Reach Gen Z where they learn: Next Gen Media now available on glooh's DOOH Network in the UK
340+ digital screens to reach students in the UK
3 reasons to invest in cinema advertising in 2024
Capture the attention of a diverse and captive audience with an immersive and powerful medium.
How to turn a Youtube video into a DOOH campaign
Learn to transform Youtube videos into DOOH campaigns with Creamatic. Adapt content by location and maximize impact from a single video asset.
How to adapt your advertising strategy during heatwaves and extreme temperatures
Discover how shopping behaviours change, effective strategies to maximise the impact of your campaigns
Best Ads From the Paris 2024 Olympics: What to Steal
Best ads from the Paris 2024 Olympics, torn down: what Samsung, WWF, Coca-Cola, Intersport and LVMH did right and how to reuse each lesson on local screens.
Summer idea - Music Festival - Rock On, Stream On
Like Spotify - target a specific and relevant audience, in the right place at the right time
AWEX highlights its global presence to Walloon businesses
a regional campaign educates entrepreneurs on the opportunities offered by AWEX
AWEX boosts the visibility of Walloon companies internationally
targeted campaigns and digital displays maximize trade show impact
Elastik Lab enhances public safety awareness with innovative campaigns
contextual DOOH visuals inform the public on terrorist attack responses in Brussels and Lisbon
La Croix-Rouge encourages blood donations with strategic screen activations
real-time dynamic campaigns drive donor registrations near donation centers
Autosphere enhances campaigns with precise digital display targeting
Highlighting over a dozen dealerships with seasonal promotions and nationally tailored campaigns reaching over 500,000 contacts
Galler launches Easter promotion with reopened outlet
Celebrating the return and Easter collection with local outreach
Hungry Minds: redefining urban advertising with digital displays
Transforming public spaces with strategic DOOH campaigns
Lab9: A new era of technology just around the corner
Launch of new retail spaces with tailored promotions and localized campaigns in your community
Partenamut: insurance that accompanies you everywhere
Through strategic digital signage, we reach each target at key moments in their daily lives to better meet your specific needs
Rambo Burger boosts Sunday brunch attendance with digital campaign
Promoting hearty brunch delights near the new restaurant location
'Sauve une vie': bringing prevention to your screen
using urban screens and digital displays in gyms and cinemas to captivate and direct audiences to an interactive adventure at www.sauveunevie.be
Simplify fast grocery orders from Carrefour via Deliveroo
Carrefour uses real-time ads to engage customers and simplify fast grocery orders via deliveroo
SparkX launches digital display campaign for new activity center
Explore unique adventures with a targeted campaign for specific audiences and strategic locations
WeInvest drives home buying interest with citywide campaign
Promoting real estate services in key urban locations
Citadelle Hospital targets Liège with job campaign
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Innovative Carrefour campaign uses real-time Ads
To drive customers to retrieve fresh food bags near supermarkets
Manpower boosts BPost recruitment in targeted cities
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Proximus boosts recruitment through targeted bars
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Siemens engages interns to boost apprenticeship recruitment in France
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Siemens’ strategic campus campaign targets tech-savvy graduates
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Press Release : glooh has been nominated for the Rising Star award !
Press Release : glooh is a Rising Star Award Finalist !
Rentrée 2023 : le mot du fondateur
C'est la rentrée ! Notre fondateur Dimitri Themelis s'adresse à vous et vous fait part de sa vision pour les prochaines aventures de l'équipe glooh.