Guides & articles
DOOH in France: key statistics and figures for 2025-2026
In 2025, ACPM certified 3 billion DOOH spots in France (+27% vs 2024) on a network of about 50,000 screens run by 13 sales houses, while IREP measured €301 million in net DOOH ad revenue (−2.3%). Fridays and Saturdays carry a third of broadcasts, the daily peak is 4 to 7 p.m., and food, beverages and telecoms lead.
Digital out-of-home (DOOH: screens in streets, malls, stations) keeps gaining airtime in France. This page gathers the latest certified broadcast figures from the ACPM DOOH Trust, the latest market revenue from IREP’s BUMP barometer, and what they mean when you plan a campaign.
Updated September 2026 with the ACPM full-year 2025 and Q1 2026 releases and IREP’s 2025 market figures.
DOOH in France: the key figures
| Figure | Value | Source |
|---|---|---|
| Certified DOOH spots, 2025 | 3 billion (+27% vs 2024) | ACPM DOOH Trust 2025 |
| Certified campaigns, 2025 | 1,749 | ACPM DOOH Trust 2025 |
| Certified network | 13 sales houses, about 50,000 screens | ACPM DOOH Trust 2025 |
| New advertisers, 2025 | 27% | ACPM DOOH Trust 2025 |
| DOOH net ad revenue, 2025 | €301 million (−2.3% vs 2024) | IREP, BUMP 2025 |
| Outdoor advertisers using both classic OOH and DOOH | 47% | Kantar Media, BUMP 2025 |
| Certified DOOH spots, Q1 2026 | 535 million | ACPM DOOH Trust Q1 2026 |
How much DOOH is broadcast in France?
ACPM certified 3 billion DOOH spots in 2025, 27% more than in 2024, with a particularly strong third quarter. They ran in 1,749 campaigns, about 1.7 million spots per campaign, on a network of about 50,000 screens operated by 13 certified sales houses. The average spot lasts 11 seconds, and the average campaign runs on 272 screens.
The first quarter of 2026 counted 535 million certified spots across 306 campaigns, with 12% of advertisers new to certified DOOH.
A note on comparisons: ACPM revises past totals in later releases. 2024 appears as 2.3 billion spots in the 2024 report and as 2.4 billion in the 2025 charts. Compare figures taken from the same release.
How big is the DOOH advertising market in France?
IREP measured €301 million in net DOOH advertising revenue in 2025: 2.3% less than in 2024 (€308 million) and 12.4% more than in 2023 (€268 million). Digital makes up almost a quarter of French outdoor advertising, which totalled €1,325 million in 2025 (−5.3%), its first dip since the post-Covid recovery.
So volume and revenue moved in opposite directions in 2025. The two sources don’t cover the same perimeter (certified spots on one side, net revenue across the whole market on the other), so don’t divide one by the other. Read together, they say DOOH airtime kept growing while spend held steady.
Adoption keeps widening: Kantar Media counted 9,247 outdoor advertisers in 2025, and 47% of them used both classic outdoor and DOOH, up from 44% in 2024 and 36% in 2023.
When are DOOH ads broadcast?
- By day: Friday and Saturday carry 32% of certified spots. Sunday is the quietest day, with 12%.
- By hour: broadcasting is very low between 1 and 5 a.m., rises from 6 a.m., peaks between 4 and 7 p.m. and falls after 8 p.m.
The pattern follows people’s movements: commutes, shopping days and evenings out.
Which sectors advertise most on DOOH in France?
Top 5 sectors by certified DOOH spots, France, 2025 (millions)
Source: ACPM, DOOH Trust 2025 (February 2026). Millions of certified spots.
Telecoms saw the biggest jump: ACPM reports more than +200% in certified spots compared with 2024.
What do these figures mean for your campaign?
- Weekends are the busiest broadcast days. A third of certified spots run on Fridays and Saturdays. If your objective allows, weekday and Sunday slots are less crowded moments on the same screens.
- Plan around your audience’s movements, not the network’s peak. The 4 to 7 p.m. peak follows commuters. Schedule your airtime for when your own customers pass the screens.
- In food, drinks or telecoms, the creative has to stand out. You share screens with the heaviest DOOH users. See 8 best practices to make your DOOH campaign a success.
- The medium is open to newcomers. 27% of 2025 advertisers were new to certified DOOH, and nearly half of outdoor advertisers already combine classic and digital formats.
- Spots are not audiences. A broadcast count says nothing about how many people saw the ad. Read how audience measurement works in DOOH before comparing offers.
Advertising in France as a foreign brand? Check the advertising regulations in France first, then explore DOOH screens in France.
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DOOH in France with glooh
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Frequently asked questions
- How many DOOH screens are there in France?
- The 13 digital advertising sales houses certified by ACPM operate a network of about 50,000 screens (ACPM DOOH Trust, 2025 and Q1 2026). The figure covers certified networks only, so the total number of digital advertising screens in France is higher.
- How big is the DOOH market in France?
- €301 million in net advertising revenue in 2025, according to IREP's BUMP barometer: 2.3% less than in 2024 and 12.4% more than in 2023. Digital makes up almost a quarter of French outdoor advertising revenue, which totalled €1,325 million.
- Is DOOH growing in France?
- In volume, yes: ACPM certified 3 billion DOOH spots in 2025, 27% more than in 2024. In revenue, 2025 was slightly down (−2.3% for DOOH, IREP), in a year when outdoor advertising as a whole dipped for the first time since the post-Covid recovery.
- When are DOOH ads broadcast most in France?
- On Fridays and Saturdays, which carry 32% of certified spots, and between 4 and 7 p.m. Sunday is the quietest day (12% of spots), and broadcasting is very low between 1 and 5 a.m. (ACPM DOOH Trust 2025).
- Which sectors advertise most on DOOH in France?
- Food (677 million certified spots in 2025), beverages (453 million) and telecoms (442 million), followed by services (283 million) and news-media (257 million), according to ACPM's DOOH Trust 2025.
