#SocialDOOH: When Liège’s Trendiest Rooftop Takes Over the City

Objectives

• Effectively announce the rooftop reopening on April 4, 2025

• Showcase the unique experience offered by the venue (panoramic view, atmosphere)

• Reach a local urban audience in their everyday movements

• Extend the impact of their social media campaigns into the physical world

The Solution

With the help of the glooh platform, the Event and Communication team at La Grand Poste launched a targeted #SocialDOOH campaign across Liège:

Social-to-Urban Adaptation

• Repurposed Instagram and TikTok content for DOOH formats

• Maintained strong visual identity in all creatives

Contextual and Geographical Targeting

• Selected screens in key areas: city center, retail zones, train stations

• Focused visibility in neighborhoods popular with young professionals and students

• High-frequency delivery near high-footfall locations

Dynamic Programming

• Highlighted opening days and times (Wednesday to Sunday)

• Ensured messaging remained timely and relevant

Conclusion

This #SocialDOOH campaign allowed La Grand Poste to announce the reopening of its rooftop in a way that was perfectly aligned with its trendy image, while effectively reaching Liège locals during their daily routines.

With more than 165,263 impressions and 53,039 plays across the city, the campaign successfully built anticipation around the rooftop’s return. By smartly reusing their social media visuals, they ensured a consistent identity across all audience touchpoints.

The #SocialDOOH strategy once again proves how trendy venues can naturally expand their digital presence into the physical world, creating a stronger connection with their local community. This integrated communication approach, bridging digital and physical channels, was particularly impactful for a venue where the in-person experience is at the heart of its value proposition.