DOOH USA: Tap Into the World's Largest Digital Out-of-Home Market

The US DOOH market is worth over $4.5 billion and growing. Glooh gives you programmatic access to 100,000+ screens across billboards, transit, gas stations, retail and place-based networks in 200+ cities, from Times Square to local grocery stores.

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DOOH screens in USA

Market at a Glance

100,000+
Digital Screens
330M
Population
$4.5B+
Market Size
200+
Cities Covered

DOOH Screens in USA

The United States is the world's largest DOOH market, valued at over $4.5 billion. With 330 million consumers spread across diverse metro areas, the US offers unmatched scale for digital out-of-home advertising.

Glooh aggregates inventory from leading networks including Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor, GSTV (gas stations) and Volta (EV charging), alongside thousands of place-based screens in gyms, grocery stores, bars and office buildings. Programmatic buying through Vistar Media, Place Exchange and Hivestack means you can target by DMA, venue type, time of day and audience segment without negotiating individual media owner contracts.

Launch US campaigns from the Glooh platform alongside your European activity. Manage budgets, swap creatives and track Geopath-verified performance from a single dashboard.

DOOH accessible to all advertisers

In an ever-changing advertising landscape, DOOH (Digital Out-of-Home) offers unprecedented opportunities to boost your visibility. With Glooh, take advantage of the full potential of this innovative solution to boost your brand.

Discover the power of self-service DOOH

  • Create and manage your campaigns independently
  • Enjoy unrivalled flexibility in your broadcasts
  • Access premium networks, whatever your budget

The benefits of Glooh

Glooh transforms your approach to DOOH, making every step simple and effective:

  • Intuitive platform: Create and launch your campaigns as easily as on social networks
  • Maximum flexibility: Adjust your reach from local to national in real time
  • Premium access: Benefit from the best locations with world-leading outdoor advertising networks across the United States
  • Simplified creation: Our integrated design tool makes DOOH ad creation accessible to all, supporting your creative and potentially interactive content
  • Budget optimized: Start at the right scale and grow as your needs change

Our universes: a targeted presence for every need

Glooh offers you access to a variety of universes to reach your target audience in the most relevant contexts.

  • Retail universe: Digital screens in retail spaces, outdoor and indoor, including shopping streets, shopping malls and centers, supermarkets and hypermarkets
  • Transport universe: Reach your target on the move with panels in railway stations, subway stations, gas stations and airports
  • Leisure & entertainment: Screens at the forefront for entertainment, sports and leisure audiences, in cinemas, theaters, gyms, bars and restaurants
  • Business universe: Screens placed where business is done, in business districts, office buildings and trade shows
  • Urban advertising universe: Strategically placed digital billboards in parking lots, busy roads, public spaces and public transit stops

Our partners: the best of US DOOH at your fingertips

Our strategic collaborations give you privileged access to the best performing networks across the United States.

Available Screen Types

Billboards
Transit
Place-Based
Gas Stations
Retail
Airports

Key Areas & Neighborhoods

New YorkLos AngelesChicagoMiamiSan FranciscoDallas

FAQ

Common questions

Glooh connects to major US supply-side platforms including Vistar Media, Place Exchange and Hivestack. You bid on screen impressions in real time, target by location, time of day and audience data, and only pay for delivered impressions. No long-term contracts or minimum commitments required.

Roadside DOOH includes traditional digital billboards along highways and urban roads, operated by networks like Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor. Place-based DOOH covers screens inside venues: gas stations (GSTV), gyms (Captivate), grocery stores (Grocery TV), EV charging stations (Volta) and bars/restaurants (Atmosphere TV). Each offers different dwell times and audience contexts.

Glooh simplifies US market entry for European advertisers. You can plan, launch and manage US campaigns from the same platform you use for European markets. There are no local contracts to negotiate: Glooh handles media buying, billing and reporting in a single dashboard.

The US market uses Geopath (formerly TAB) as the industry-standard measurement body. Geopath provides audience impression data based on mobile location signals, traffic counts and demographic modelling. Glooh integrates this data into your campaign reports alongside real-time play logs.

New York, Los Angeles, Chicago, Miami, San Francisco and Dallas have the highest screen density. New York alone offers screens across the subway system, Times Square spectaculars, taxi tops and thousands of place-based venues. Glooh covers all major US DMAs.

DOOH (Digital Out of Home) represents the evolution of traditional outdoor advertising into digital format. In the United States, DOOH has experienced significant growth, offering advertisers the ability to broadcast dynamic, targeted campaigns on strategically placed digital screens across the country.

Glooh is recognized for its expertise in meeting the needs of a wide range of advertisers: - SMEs and local businesses looking to target a local audience - Major national brands looking to deploy large-scale campaigns - Advertising agencies managing DOOH campaigns for their clients - Retail advertisers aiming to increase in-store traffic - Brands looking to complement their media mix with programmatic DOOH

Key benefits include: - Greater flexibility in campaign planning and execution - Ability to launch campaigns quickly, without long-term commitment - More precise audience targeting thanks to real-time data - Continuous campaign optimization to maximize ROI - Access to a diverse inventory of screens across the United States

Glooh offers specific solutions for retail media: - Targeting consumers close to points of sale - Integration with online campaigns for an omnichannel approach - Distribution of local promotions and special offers in real time - Measuring the impact of DOOH campaigns on in-store traffic

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