Spain
DOOH Spain: Reach 47 Million Consumers and 85 Million Tourists on 25,000+ Screens
Spain combines one of Europe's largest urban populations with the world's second-highest tourist volume. glooh opens 25,000+ digital screens to you, in metro systems, shopping centres, airports and on the street, across 50+ Spanish cities.
| City | Screens | Venues | From | What's there |
|---|---|---|---|---|
| Madrid → | 1,800+ | 760+ | € 450 /wk | Business districts, metro, shopping centres, city centre |
- 25,000+
- Digital Screens
- 47M
- Population
- 85M+
- Annual Tourists
- 50+
- Cities Covered
Inventory current as of 2026-06
Cities covered
Barcelona
Extensive coverage across Catalunya's capital, from tourist hotspots to business areas.
Valencia
Strategic coverage in Spain's third-largest city, including beaches, city center, and commercial areas.
Sevilla
Premium locations throughout Andalusia's capital, including historic center and modern business districts.
Bilbao
Strategic presence in the Basque Country's economic center.
Malaga
Coverage across this dynamic coastal city, including tourist areas and technology parks.
One Spanish city is counted screen by screen, and that city is Madrid
The figures on this page describe what glooh can reach across Spain. They are not the same kind of number as the ones on a city page, and it is worth saying which is which before you plan against either. Madrid is surveyed: 1,800+ screens over 760+ venues, counted one by one, published with the venue mix and the entry price, and refreshed from the same survey every month. That is the number to build a Madrid plan on, and the city page carries it. The country totals above are network access rather than a survey, which is why they are larger by an order of magnitude. Barcelona, Valencia, Seville and the rest are bookable from the same account today, and each will get its own counted page in turn.
The part of your plan that happens in the street
- Screens where people actually walk, in Spain's busiest city centres - A campaign built and launched in minutes, by you - A choice of neighborhood, venue type and time of day - Campaigns from 500€, so you can start small and grow when it works
Screens you can book yourself
Digital out-of-home (DOOH) is advertising on the screens in streets, stations, malls and stores. You do not need a media agency or a year-long contract to be on them. Choose your neighborhoods, set a budget, and your campaign runs on the same screens the national brands use.
What you get with glooh
Every step works the way the rest of your marketing already works: - A platform you know how to use: build a campaign the way you post to social - Local to national in one campaign: adjust your reach as you go - Screens the big buying platforms do not carry: independent venues, local and retail networks, alongside the major Spanish operators - Your existing content, reused: our design tool turns the social post you already ran into a screen-ready ad, in every format the screens need - Your scale: start small, grow when it works
Where your screens can be
Pick the setting that matches what you sell. - Retail: shopping streets, malls, supermarkets and hypermarkets, inside and outside the store - Transport: railway stations, metro stations, gas stations and airports - Leisure: cinemas, theaters, gyms (including Basic Fit), bars and restaurants - Business: business districts, office buildings and trade shows - Street: digital billboards on busy roads, in parking lots, public spaces and at transit stops
Frequently asked questions
- Do I need Spanish-language creatives for DOOH campaigns in Spain?
- Spanish is strongly recommended for most audiences. In Catalonia and the Basque Country, bilingual creatives (Spanish plus Catalan or Basque) can increase local relevance. For tourist-heavy zones like airports and coastal resorts, English or multilingual creatives also perform well.
- How can I target the 85 million tourists who visit Spain each year?
- glooh lets you activate screens in airport terminals, resort towns, and tourist-heavy districts such as La Rambla in Barcelona or Sol in Madrid. You can schedule campaigns around peak tourism months (June through September on the coast, year-round in cities) and use multilingual creatives.
- Are there seasonal DOOH strategies specific to Spain?
- Yes. Summer campaigns along the Mediterranean coast (Costa del Sol, Costa Brava) capture holiday audiences. Winter sees higher urban footfall in Madrid and Barcelona. Sales seasons like Rebajas (January and July) and Black Friday drive heavy retail traffic to shopping centres and El Corte Ingles stores.
- What are the regulatory requirements for DOOH advertising in Spain?
- Spain's advertising regulations are set at both national and municipal level. Content must comply with Spanish advertising law (Ley General de Publicidad). Alcohol and gambling advertising face restrictions. glooh's platform handles format and compliance requirements automatically for each screen location.
- Which DOOH networks does glooh aggregate in Spain?
- glooh provides access to screens from major Spanish DOOH providers including JCDecaux Spain, Clear Channel Espana and Exterior Plus, among others. This covers metro systems (Madrid Metro handles 650M+ rides per year), shopping centres, airports and urban street furniture across 50+ cities.
- What is DOOH and how does it work in Spain?
- DOOH stands for digital out-of-home: outdoor advertising on digital screens instead of printed posters. In Spain that means 25,000+ screens in metro stations, malls, airports and on the street. Your ad plays on a schedule you choose, and you can change it any day.
- In which cities does glooh offer DOOH screens?
- Madrid, Barcelona, Valencia, Sevilla, Malaga and Bilbao, plus smaller cities and towns across 50+ locations. Madrid is the one city counted screen by screen so far, and its page carries the surveyed numbers.
- Who is glooh particularly suited to?
- glooh works for advertisers who want the street to work as fast as the rest of their plan: - Local businesses that want to be seen in their own neighborhood - National brands running at scale across several cities - Agencies running outdoor campaigns for their clients - Retailers who want more people walking through the door - Brands whose online campaign should also exist in the street
- How is this different from booking a billboard the old way?
- - You book in minutes instead of weeks of back-and-forth - You commit for the campaign, not for the year - You choose neighborhoods rather than whole cities - You change screens, dates or creative while the campaign runs - You see what played, where and when
- I have shops. How does this bring people in?
- - Screens within walking distance of your doors - The same creative you are already running online - Local offers, changed the day they change - A read on what your campaign did while it was live
Want proof? See real campaigns · How pricing works
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Your screens in Spain are waiting
Pick a neighborhood and a budget, and see your campaign before you pay a thing.