To draw attention to its prevention campaign, the CHU had to figure out how to reach captive audiences as well as larger audiences to ensure effective message dissemination.
The goal was to generate maximum interest around the campaign, but most importantly, to encourage the public to visit the campaign's website, www.sauveunevie.be, to discover a high-quality interactive experience.
By combining street atmospheres with captive locations such as gyms and cinemas, the CHR was able to capture attention at different moments in the audience's daily lives, thereby strengthening consideration for the message.
The CHR project on glooh.co offers brands a unique opportunity to connect with diverse audiences in cafés, hotels, and restaurants. With flexible and dynamic digital screens, advertisers can create engaging campaigns that perfectly suit the ambiance of these venues.