"Advertisement": content created by the Advertiser through the App and intended for public broadcasting whose purpose is to publicize the Advertiser's activities.
"Advertiser": any legal or natural person registered on the glooh platform and who uses glooh's Services.
"App": web application named "glooh" whose access is subject to an identification process and allowing the Advertiser to create an Advertisement, plan it and broadcast it.
"Advertising Rules": the charter established by glooh and forming an integral part of these General Conditions, which the Advertiser is required to respect when creating an Advertisement, available as an appendix to this document.
"Booking": the request for Services made by the Advertiser to glooh through the App.
"Account": personalized profile of the Advertiser on the App, allowing them to benefit from the Services offered by glooh.
"Advertisement Content": all textual, visual, graphic and audio elements that the Advertiser chooses to incorporate into their Advertisement.
"Contract": the service contract concluded between glooh and the Advertiser whose terms of execution are set out in these General Conditions.
"Screen": the digital display device(s), owned by glooh and/or third parties, on which the Advertisement is broadcast.
"Handling fees": administrative fees covering various taxes, processing and administration costs incurred in the provision of Services, payable by the Advertiser. These fees are non-refundable, even in case of cancellation or refund of the Booking.
"Tokens": value units usable on the Advertiser's Account for future campaigns. These can be loaded (prepayment) and used at any time, or are automatically allocated to the account during partial refunds of a campaign. Validity period: 12 months from their allocation.
"Guaranteed Purchase": type of broadcast where the Advertiser reserves a broadcast objective at agreed locations and times, subject to technical availability and normal operating conditions.
"Programmatic Purchase": type of campaign where broadcasting is carried out based on automated bidding according to optimization parameters, without guarantee of specific location or time.
"Broadcast Objectives": performance estimates communicated for purely indicative purposes, based on historical data and normal operating conditions. Do not constitute contractual guarantees of results.
"Normal Operating Conditions": standard technical operation without major malfunction, in a stable pDOOH environment.
"Acceptable Variation": deviation up to 20% from Broadcast Objectives, inherent to variable advertising market conditions.
"Equivalent Zone": geographical area with demographic and traffic characteristics similar to the zone initially selected by the Advertiser.
The glooh platform operates as a digital out-of-home (DOOH) advertising marketplace connecting Advertisers with digital screen networks. The App is provided by TPL Investment 1 (registered at the Crossroads Bank for Enterprises under number 0732.751.955), established at 23 rue de Rotterdam, B-4000 Liège, Belgium, known publicly as "Glooh" or "Glooh Media".
The glooh platform follows a structured 4-step process:
Booking Request: Advertiser submits a request for screens on selected days
Content and Placement Validation: Visual content review and availability confirmation
Campaign Execution: Advertisement broadcasting during confirmed periods
Post-Campaign Reconciliation: Performance review and adjustments (for pDOOH campaigns)
Advertiser reserves specific broadcast frequency on selected screens
If the reservation request is validated by the Media Owner, broadcasting is guaranteed
Fixed placement and timing commitments
Screens offer their availability in real-time
Purchase through real-time bidding system
Provides flexibility and optimization opportunities
No guarantee of specific placement or timing
All glooh commitments constitute best efforts obligations. Broadcast Objectives are communicated for purely indicative purposes and do not constitute contractual guarantees of results.
Both campaign types are subject to Acceptable Variations inherent to the pDOOH market, including but not limited to: traffic and audience fluctuations, temporary technical unavailability, changes in Media Owner operating conditions, digital outdoor advertising market developments.
Advertisers wishing to benefit from glooh services must first register on glooh.co by completing required information. Once registered, they can access their Account and complete additional data such as billing information and additional administrators.
As professionals, Advertisers understand and accept that they do not have the right of withdrawal available only to consumers under Belgian economic law.
The planning tool indicates to the Advertiser the locations of Screens with estimated performance metrics. The Advertiser makes their selection.
The planning tool allows Advertisers to select Screens near specific types of locations (e.g., offices).
Simple campaign setup does not constitute a "reservation" of locations and times. Only payment of the price ensures proper booking of selected locations and times.
In case of unavailability of a Screen reserved by the Advertiser, glooh reserves the right to automatically propose an alternative Screen in an Equivalent Zone with similar audience characteristics.
Automatic substitutions do not give rise to any compensation beyond the partial refund provided, glooh endeavoring to maintain equivalent audience quality.
The "CREATIVE STUDIO" tool allows Advertisers to create their chosen Advertisement project from:
A template available in glooh's library
A visual that the Advertiser uploads from their own files
When using templates, Advertisers can customize with texts, images, colors, or stickers. Images can come from:
Advertiser's own uploaded files
Third-party APIs (e.g., Instagram)
UNSPLASH image gallery (subject to UNSPLASH license terms: https://unsplash.com/license)
Advertisement Content must comply with:
These General Conditions
glooh's Advertising Charter
Local advertising regulations in broadcast locations
Advertisements cannot feature "prohibited content" listed in the Advertising Charter. Certain advertisement types require written request by email.
Once the Advertisement project is created and finalized, content review is performed within twenty-four (24) hours following submission. This timeline is indicative and may vary.
For faster validation, Advertisers may request Fast-track validation for an additional fee, with validation completed within the specified timeframe.
Following review, Advertisements may be:
Accepted: Advertisement is validated and Advertiser receives email confirmation
Rejected: Moderator sends email explaining rejection reasons. Advertisement may be duplicated, modified, and resubmitted as needed
Following content validation, placement availability is confirmed or alternative options are proposed based on current inventory status.
Advertisements can only be broadcast if:
Validated by the Moderator
Payment completed by the Advertiser
Advertisers may modify Advertisement content without charge during campaigns (subject to re-moderation if required).
Shortening: Campaigns may be shortened without charge (no refund for unused broadcast periods)
Extension: Campaigns may be extended with additional charges for extra broadcast time
Advertiser-initiated: May suspend broadcasting without charge (no refund or credit applies)
glooh-initiated: May suspend campaigns due to third-party complaints, content violations, or regulatory issues (no compensation to Advertiser)
All figures, estimates, and forecasts communicated by glooh (impressions, audience, frequency, etc.) constitute purely indicative Broadcast Objectives based on available historical data and normal operating conditions.
Actual performance may vary due to factors beyond glooh's control:
Weather conditions
Local events affecting traffic
Urban infrastructure modifications
Media Owner technical malfunctions
Regulatory changes
Acceptable Variations up to 20% from Broadcast Objectives are considered normal and inherent to the pDOOH market, without giving rise to compensation.
In case of variation exceeding 20% from Broadcast Objectives, and only if attributable to glooh, Advertisers may request credit in the form of Tokens proportional to the observed deviation.
For Programmatic Purchase campaigns, post-campaign reconciliation includes:
Performance analysis against initial objectives
Credit allocation for significant under-delivery
Token distribution for future campaign use
Before submitting Advertisement projects for validation, Advertisers must complete payment for their Booking.
Booking prices are determined by glooh based on:
Number of selected Screens
Broadcast duration
Time preceding reservation
Time of year
Activated Additional Services - such as but not limited to extra data insights, Dynamic Creative tool, post-campaign report study
Booking prices include:
Service fees (varying according to factors above)
Handling fees
Media costs
Prices are in euros excluding VAT and other taxes. Any VAT increase or new taxes between Booking and delivery are Advertiser's responsibility. glooh reserves the right to modify prices and General Conditions at any time.
Payment is processed through:
STRIPE secure payment service (terms: https://stripe.com/payment-terms/legal/)
Bank transfer (if authorized by Account Manager)
Token payment (pre-loaded account credits)
Upon payment completion, Advertisers receive email confirmation and invoice.
When Advertisements are rejected during moderation, Advertisers may:
Abandon their project
Modify and resubmit within fifteen days
Refunds are issued as Tokens credited to Advertiser accounts, excluding non-refundable Handling fees, within fifteen (15) days.
Tokens have 12-month validity from allocation and may be used for future campaigns.
Advertisers may cancel campaigns without justification before Advertisement validation. Cancellation requests must be submitted via App or in writing to glooh promptly.
General Rule: No refunds are available for cancellation requests after Advertisement validation by Media Owners.
Exception Process: In exceptional circumstances, glooh may attempt to negotiate with affected Media Owners at its sole discretion. Outcomes may include:
Campaign Rescheduling: Moving to alternative dates within 90 days
Partial Cancellation: Reducing scope while maintaining minimum commitments
Credit Note: Future advertising credits (Tokens) for a portion of the booking
Alternative Placement: Substitution with equivalent inventory
Cancellation requests must be submitted via Email
glooh will attempt negotiation but cannot guarantee any specific outcome
Media Owner decisions are final and binding
Maximum processing time: 5 business days
Advertiser bears all negotiation and administrative costs
Refund will be made in the form of tokens to be used for a future campaign
9.2.4. Fast-track Limitations
For Fast-track validation requests, no refunds are available after Advertisement submission for validation.
Suspensions due to third-party complaints do not qualify for Booking price refunds.
All intellectual property rights relating to the App and Services belong exclusively to glooh. Templates, Software, technological know-how, trademarks, designs, trade names, domain names, and logos remain glooh's sole property.
glooh grants Advertisers a personal, revocable, non-transferable, non-exclusive license to access and use the App and Services, provided they do not copy, modify, create derivative works, decompile, reverse engineer, sell, assign, or sub-license the App.
glooh, glooh MEDIA names and related logos are glooh's exclusive trademarks. Use or display requires prior written authorization.
Advertisements and their Content are the Advertiser's sole responsibility. Advertisements must comply with all applicable regulations and legislation.
When using third-party protected elements, Advertisers must verify usage/license conditions, particularly for UNSPLASH images, obtaining necessary authorizations from:
Trademark or logo holders appearing in visuals
Individuals with image rights appearing in visuals
Authors of protectable works appearing in visuals
Advertisers guarantee glooh against:
Any third-party claims regarding Advertisement content
All damages, costs, and expenses resulting from such claims
Any claims regarding property rights or other rights over Advertisement elements
Advertisers must perform/download App updates and new versions. These General Conditions apply to all updates and new versions. glooh reserves the right to freely evolve App functionalities.
To avoid inconvenience, Advertisers must report any malfunctions immediately upon discovery and promptly provide glooh with necessary information to locate and reproduce malfunctions.
Following malfunction reports, glooh provides remote troubleshooting information via phone, email, or other communication means.
All glooh commitments under these General Conditions are best efforts obligations.
glooh disclaims guarantees regarding:
App and Services meeting Advertiser requirements
Uninterrupted, accurate, secure, error-free Advertisement broadcasting
Screen quality and Advertisement visual rendering meeting expectations
glooh disclaims responsibility for technical problems including but not limited to:
Connection issues, server problems, infrastructure failures
External intrusions, computer viruses, internet-transmitted issues
Phishing attempts, information theft, computer crashes
Partial or total, temporary or permanent App or Screen interruptions due to third parties
glooh disclaims responsibility for indirect, punitive, incidental, or consequential damages including financial/commercial loss, business disruption, data loss/corruption, profit/revenue loss, increased costs, project delays, reputation loss, client loss, savings loss.
glooh assumes no risk and is not responsible for delays or consequences of non-performance due to force majeure events.
Advertiser and personnel personal data (name, email, password, company name, banking data) are processed by glooh in compliance with applicable data protection legislation for:
App and Services provision and issue management
Communication regarding App malfunctions
Online account provision and management
Strictly necessary data may be shared with:
Tax and social administrations, social secretariat, glooh's accountant (legal obligations)
Administrative or judicial authorities upon request
Personal data is retained for 10 years from the Advertiser's last Booking.
Data may be transferred outside the European Union using appropriate safeguards through standard contractual clauses adopted by the Commission.
Advertisers may (by written, dated, signed request to privacy@glooh.media with identity proof) obtain written communication of data and, where appropriate, rectification, processing limitation, deletion of inaccurate, incomplete, or irrelevant data. Complaints may be filed with the Data Protection Authority (1000 Brussels, Rue de la Presse, 35, Tel. +32 2 274 48 00).
glooh may suspend or immediately terminate Advertiser Accounts without notice for:
Third-party rights violations
General Conditions or Advertising Charter violations
Judicial or governmental authority requests
Prolonged inactivity
Non-payment of owed amounts
Account closure may include prohibition of future App and Services use.
Account deletion results in deletion of associated Advertisements.
Advertisers may delete their Accounts at any time. Paid amounts are not refunded. Outstanding payments remain due to glooh.
These General Conditions contain the entirety of Party commitments. No other documents may be invoked to infer different or additional commitments.
If any contractual clause is rendered null, illegal, or unenforceable, it affects only the concerned clause without consequence to the rest of the Contract.
These General Conditions may be modified by glooh based on evolving applicable rules, App functionality updates, and business needs. glooh will inform Advertisers of modifications by email, with new terms effective from the communicated date.
All disputes directly or indirectly related to glooh's contractual relationships with Advertisers fall under the exclusive jurisdiction of Liège Courts and Tribunals (Belgium) with proceedings in French. Contractual relationships are governed by Belgian law.
Advertisers expressly authorize glooh to cite their name and images as references on any media and support without compensation.
For questions regarding Services or these General Conditions, Advertisers may contact glooh support.
Language: These General Conditions are written in English. In case of differences or contradictions between versions, the French version shall prevail.
Street advertising is governed by national and local laws, as well as public opinion in shared spaces. These rules provide guidance on what is acceptable or not. This guide does not substitute for local laws and regulations in effect.
Important: Advertisers are solely responsible for ensuring their content complies with all applicable local, national, and international laws and regulations. glooh disclaims any responsibility for legal compliance of advertiser content.
Before advertisements appear on screens, they undergo review to ensure compliance with applicable advertising rules. Generally, most advertisements are reviewed within 24 hours, though this timeframe may vary.
During the review process, we examine:
Images and text
Broadcasting criteria
Associated landing page content (when applicable)
Note: Your advertisement may not be approved if the landing page content is non-functional, doesn't match the advertised product/service, or doesn't fully comply with advertising rules.
Advertisement visuals can be pre-validated before campaign submission
Previously approved visuals can be re-broadcast more quickly as they've already been validated
Important Notice: While glooh maintains these advertising guidelines, individual Media Owners/Publishers may refuse certain content based on their own policies, including:
Competitor advertising restrictions
Sector-specific exclusions
Brand safety considerations
Local market sensitivities
Technical or operational constraints
While we strive to prevent such situations and communicate restrictions in advance, refusals by individual publishers may occur even for compliant content. In such cases, alternative placements will be offered when available, or partial refunds provided according to our Terms and Conditions.
If your advertisement isn't approved for non-compliance:
Check the email associated with your advertising account for detailed rejection reasons
Modify your advertisement based on the feedback provided
Save modifications - your advertisement will be submitted for re-review
If modification isn't possible or you believe rejection was in error, you may request decision review by emailing support@glooh.media.
The following content types will be systematically rejected:
Advertisements must not implement, facilitate, or promote illegal products, services, or activities. Advertisements targeting minors must not promote inappropriate, illegal, or questionable products, services, or content that exploit, deceive, or exert unjustified pressure on targeted age groups.
Advertisements cannot discriminate against individuals based on personal characteristics such as ethnic group/origin, color, nationality, religion, age, gender, sexual orientation, sexual identity, family status, disability, or genetic disease, nor incite discrimination.
Advertisements must not promote sale or use of tobacco products and related items, including e-cigarettes, vaporizers, or other products simulating tobacco consumption.
Advertisements must not promote sale or consumption of illegal drugs, prescription medications, or recreational substances.
Advertisements must not promote sale or consumption of supplements deemed dangerous, as determined by glooh at its sole discretion.
Advertisements must not promote sale or use of weapons, ammunition, or explosives, including weapon modification accessories.
Advertisements must not promote sale or use of adult products or services, except for family planning and contraception advertisements. Contraception advertisements must focus on contraceptive features rather than sexual pleasure or performance enhancement, targeting individuals 18 years or older.
Advertisements must not include adult content, including nudity, explicit or suggestive positions, or excessively suggestive or sexually provocative activities.
Advertisements claiming or implying the possibility of meeting, contacting, or viewing content created by someone must not be positioned sexually or with intent to sexualize the featured person.
Advertisements must not include content that may infringe third-party rights such as copyright, trademark, privacy, public image, or other rights.
Advertisements must not contain shocking, sensationalist, provocative, or excessively violent content.
Advertisements must not include content with assertions or insinuations about personal attributes, including direct or indirect claims about ethnic origin, religion, beliefs, age, sexual orientation/practices, gender identity, disability, health status, financial situation, voter status, union membership, criminal record, or personal names.
glooh prohibits advertisements containing claims refuted by third-party fact-checking media or, in certain circumstances, by specialized organizations.
Advertisements must not contain content exploiting crises or controversial political/social issues for commercial purposes.
Advertisements must not redirect to non-functional landing pages, including content that prevents users from leaving if desired.
Advertisements cannot promote products or services designed to help users participate in fraudulent or dishonest practices.
Advertisements must not contain profanity or grammatical/punctuation errors. Symbols, numbers, and letters must be used correctly, never to circumvent advertising review processes or regulatory systems.
Advertisements must not contain images representing non-existent functionality, including fake play buttons, notifications, or checkboxes, or non-functional elements like multiple choice options within creative content.
Advertisements must not contain "before/after" comparisons or images showing unexpected/improbable results. Content must not suggest or attempt to induce negative self-image to promote diet, weight loss, or other health-related products.
Advertisements cannot promote payday loans, salary advances, bail bonds, or other short-term loans (90 days or less) intended to cover expenses until next paycheck.
Advertisements promoting income opportunities must fully describe associated products or business models and must not promote business models offering rapid compensation without genuine investment, including multi-level marketing opportunities.
Advertisements must not promote reverse auctions, penny auctions, or similar commercial practices.
Advertisements must not contain deceptive, false, or misleading claims about product/service effectiveness or characteristics, or establish unrealistic user expectations, including false health, employment, or weight loss claims.
Advertisements must not contain content linking to external landing pages offering confusing or invasive experiences, including misleading advertisements with sensational headlines, inauthentic interaction incentives, or redirection to pages with minimal original content and majority irrelevant/poor quality advertising.
Advertisements must not contain spyware, malware, or software with unexpected/deceptive functionality, including links to sites containing such products.
Advertisements must not promote products, services, schemes, or offers based on deceptive/misleading practices, including extracting money or personal information from individuals.
Advertisements must not promote financial products/services frequently associated with misleading or deceptive promotional practices.
Advertisements cannot promote sale of human organs or bodily fluids.
Advertisements must not discourage vaccination or disparage this practice.
Certain content is restricted to specific users, broadcast locations (e.g., private spaces), or times of year.
For all content listed below, please contact us by email before creating or submitting a campaign.
Advertisements promoting or referencing alcohol must comply with all applicable local laws, industry codes, licenses, and established/mandatory approvals.
Advertisements for online dating services require prior written authorization.
Advertisements promoting online gambling requiring monetary value objects (including cash or digital/virtual currencies like bitcoin) for play, with monetary value winnings, are authorized only with prior written authorization. This includes games requiring purchases to continue playing and/or obtain winnings more easily when winnings have monetary value.
Advertisements must not promote prescription pharmaceutical sales. Advertisements for online and traditional pharmacies require prior written authorization.
Advertisements for over-the-counter medications must comply with all applicable local laws and industry-established/recommended codes, licenses, regulations, or recommendations.
Advertisements for subscription services or promoting products/services with negative options, automatic renewal, installment billing, or mobile marketing are subject to subscription service rules.
Advertisements for credit cards or financial services from accredited institutions must disclose all necessary fee information, including APR percentages, transaction fees, interest rates, and physical address of the offering entity on the advertisement landing page.
Advertisements promoting branded content must clearly identify the featured product, brand, or third-party commercial partner. Branded content is defined as creator/publisher content influenced by or referencing a commercial partner for compensation.
Advertisers cannot broadcast advertisements on social, electoral, or political issues without prior authorization.
Advertisers wishing to broadcast advertisements promoting cryptocurrency trading or associated products/services must obtain prior written authorization.
Local Law Compliance: Advertisers are solely responsible for ensuring their advertisements comply with all applicable local, national, and international laws and regulations
Content Liability: Advertisers assume full responsibility for all advertisement content and claims
Rights Clearance: Advertisers must obtain all necessary rights and permissions for content elements including music, images, trademarks, and personal likenesses
No Legal Advice: glooh does not provide legal advice and these guidelines do not constitute legal consultation
Local Variations: Advertising regulations vary significantly by jurisdiction - advertisers must research and comply with local requirements
Publisher Autonomy: Individual Media Owners maintain discretion over content acceptance based on their own policies and market considerations
No Guarantee: Compliance with these guidelines does not guarantee acceptance by all publishers or legal compliance in all jurisdictions
For questions regarding advertising rules or to appeal content decisions, contact: support@glooh.media
Note: These guidelines are subject to change. glooh reserves the right to update these rules based on legal developments, platform evolution, and market requirements.