As Yust Liège is still relatively unknown to the people of Liège, the local team had to be inventive in their communications. Complementing their social networks, they chose to integrate Glooh into their strategy to increase awareness, with a hyper-local campaign launched in 24 hours.
Yust Liège organized a rave party with an all-female lineup, to mark International Women's Rights Day. Ticket sales weren't going as hoped, so the local team decided to add an outdoor digital poster campaign to their social media communication to boost sales.
Thanks to Glooh's self-service platform, Yust was able to plan, create and monitor their campaign within 24 hours, with their event taking place a few days later. By choosing a few screens in the center of Liege, and using the platform's integrated visual creation tool, they saved time and were able to sell more tickets for their event...
In conclusion, Yust Liège leveraged Glooh’s self-service platform to enhance their communication strategy for a last-minute event. Faced with slow ticket sales for their rave party celebrating International Women's Rights Day, they swiftly launched a hyper-local digital poster campaign within 24 hours. By selecting key screens in the center of Liège and using Glooh’s integrated visual creation tool, Yust was able to save time and increase ticket sales, effectively complementing their social media efforts and boosting event visibility.