WeInvest chose to integrate Glooh into its communication plan in parallel with their social networks. In total autonomy and without wasting time.

Objectives

In addition to social networks, the aim was to increase awareness of WeInvest with a "drive-to-web" message, in certain geographical areas, in a very local way.

Solution

Thanks to a combination of captive moments such as gyms and gas stations, and high-traffic locations such as train stations and the street, WeInvest's campaign was broadcast over a short period of time to prevent the message from running out of steam.

Gallery

Conclusion

In conclusion, WeInvest successfully boosted its brand visibility by integrating Glooh's solution, which allowed them to repurpose visuals originally created for social networks. By targeting local audiences with a "drive-to-web" message in strategic, high-traffic locations such as gyms, gas stations, train stations, and streets, the campaign reached its goals efficiently. The short campaign duration ensured the message remained impactful, avoiding overexposure and maintaining audience interest.